Capacidades dinámicas y desempeño sostenible en la industria automotriz mexicana
Resumen
La industria automotriz mexicana juega un papel fundamental en la protección y preservación de la calidad del medio ambiente. En este contexto, el objetivo fue determinar el efecto que la capacidad de orientación al aprendizaje y la capacidad de orientación al mercado tienen en el desempeño sostenible, además de analizar el papel mediador de la capacidad de innovación entre estas variables. Los datos de la encuesta de la percepción de 208 empleados de empresas de la industria automotriz en Toluca, Estado de México, se analizaron mediante el modelado de ecuaciones estructurales de mínimos cuadrados parciales (PLS-SEM). Los resultados del estudio confirmaron efectos directos e indirectos. La orientación al mercado y la orientación al aprendizaje influyen para que las empresas desarrollen productos innovadores amigables con el medio ambiente, que finalmente contribuyen a la sostenibilidad ambiental, social y económica. Los resultados aportan argumentos a los directivos para continuar con el diseño de estrategias que mejoren sus prácticas de desempeño sostenible.
Citas
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Chang, A. Y., & Cheng, Y. T. (2019). Analysis model of the sustainability development of manufacturing small and medium-sized enterprises in Taiwan. Journal of Cleaner Production, 207, 458–473. https://doi.org/10.1016/j.jclepro.2018.10.025
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Lukin, E., Krajnovic, A., & Bosna, J. (2022). Sustainability strategies and achieving SDGs: A comparative analysis of leading companies in the automotive industry. Sustainability, 14(7), 4000. https://doi.org/10.3390/su14074000
Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54(4), 20–35. https://doi.org/10.2307/1251757
Newman, A., Prajogo, D., & Atherton, A. (2016). The influence of market orientation on innovation strategies. Journal of Service Theory and Practice, 26(1), 72–90. https://doi.org/10.1108/JSTP-02-2015-0044
Nitzl, C., Roldan, J. L., & Cepeda, G. (2016). Mediation analysis in partial least squares path modeling: Helping researchers discuss more sophisticated models. Industrial Management & Data Systems, 116(9), 1849–1864. https://doi.org/10.1108/IMDS-07-2015-0302
Osei, M. B., Papadopoulos, T., Acquaye, A., & Stamati, T. (2023). Improving sustainable supply chain performance through organizational culture: A competing values framework approach. Journal of Purchasing and Supply Management, 29(2), Artículo 100821. https://doi.org/10.1016/j.pursup.2023.100821
Osuna, M. C. C., Armienta, M. A., Bergés, T. M. E., & Páez, O. F. (2021). Arsenic in waters, soils, sediments, and biota from Mexico: An environmental review. Science of The Total Environment, 752. https://doi.org/10.1016/j.scitotenv.2020.142062
Rodríguez, G. R. M., Madrid, G. A., & Maldonado, G. G. (2022). The effect of green strategies and eco-innovation on Mexican automotive industry sustainable and financial performance: Sustainable supply chains as a mediating variable. Corporate Social Responsibility and Environmental Management, 29(2), 779–794. https://doi.org/10.1002/csr.2233
Secretaría de Economía- SE. (2025). Data México. Toluca, Metro área. https://www.economia.gob.mx/datamexico/es/profile/geo/toluca-991502#economy.
Shalhoob, H., & Hussainey, K. (2023). Environmental, social and governance (ESG) disclosure and the small and medium enterprises (SMEs) sustainability performance. Sustainability, 15(1), 200. https://doi.org/10.3390/su15010200
Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509–533. https://doi.org/10.1002/(SICI)1097-0266(199708)18:7<509::AID-SMJ882>3.0.CO;2-Z
Wang, C. H., & Juo, W. J. (2021). An environmental policy of green intellectual capital: Green innovation strategy for performance sustainability. Business Strategy and the Environment, 30(6), 3241–3254. https://doi.org/10.1002/bse.2800
Yurdakul, M., & Kazan, H. (2020). Effects of eco-innovation on economic and environmental performance: Evidence from Turkey’s manufacturing companies. Sustainability, 12(8), 3167. https://doi.org/10.3390/su12083167
Alam, Z., & Tariq, Y. B. (2023). Corporate sustainability performance evaluation and firm financial performance: Evidence from Pakistan. SAGE Open, 13(3). https://doi.org/10.1177/21582440231184856
Argote, L., & Hora, M. (2017). Organizational learning and management of technology. Production and Operations Management, 26(4), 579–590. https://doi.org/10.1111/poms.12667
Azmat, F., Marc, W. L., Moyeen A., Voola, R., & Gupta, G. (2023). Convergence of business, innovation, and sustainability at the tipping point of the sustainable development goals. Journal of Business Research, 167, 114170. https://doi.org/10.1016/j.jbusres.2023.114170
Bouncken, R. B., Aslam, M. M., Gantert, T. M., & Kallmuenzer, A. (2023). New work design for knowledge creation and sustainability: An empirical study of coworking-spaces. Journal of Business Research, 154, Artículo 113337. https://doi.org/10.1016/j.jbusres.2022.113337
Calantone, R. J., Cavusgil, S. T., & Zhao, Y. (2002). Learning orientation, firm innovation capability, and firm performance. Industrial Marketing Management, 31(6), 515–524. https://doi.org/10.1016/S0019-8501(01)00203-6
Chang, A. Y., & Cheng, Y. T. (2019). Analysis model of the sustainability development of manufacturing small and medium-sized enterprises in Taiwan. Journal of Cleaner Production, 207, 458–473. https://doi.org/10.1016/j.jclepro.2018.10.025
Cohen, J. (1998). Statistical power analysis for the behavioural sciences (2nd ed.). Lawrence Erlbaum Associates Inc.
Costa, J. A., Curi, D., Bandeira, A. M., Ferreira, A., Tomé, B., et al. (2022). Literature review and theoretical framework of the evolution and interconnectedness of corporate sustainability constructs. Sustainability, 14(8), 4413. https://doi.org/10.3390/su14084413
Demuner-Flores, M. R., Delgado, C. A., & Vargas, M. E. E. (2022). Innovación y rendimiento: Relación mediada por la orientación al aprendizaje y al mercado en empresas mexicanas. Estudios Gerenciales, 38(162), 82–94. https://doi.org/10.18046/j.estger.2022.162.4706
Edson, K., Luccas, S. P., Simone, S., Dulcimar, J. J., & Darlan, J. R. (2020). The relationship between innovation and sustainability: A meta-analytic study. Journal of Cleaner Production, 259, 120745. https://doi.org/10.1016/j.jclepro.2020.120745
Eikelenboom, M., & de Jong, G. (2019). The impact of dynamic capabilities on the sustainability performance of SMEs. Journal of Cleaner Production, 235, 1360–1370. https://doi.org/10.1016/j.jclepro.2019.07.013
Gompers, P., Ishii, J., & Metrick, A. (2003). Corporate governance and equity prices. Quarterly Journal of Economics, 118(1), 107–156. https://doi.org/10.1162/00335530360535162
Hair, J. F., Sarstedt, M., Ringle, C. M., Gudergan, S. P., Castillo, J., Cepeda, G., & Roldan, J. (2021). Manual avanzado de Partial Least Squares Structural Equation Modeling (PLS-SEM). OmniaScience.
Henseler, J., Hubona, G., & Ray, P. A. (2016). Using PLS path modeling in new technology research: Updated guidelines. Industrial Management & Data Systems, 116(1), 2–20. https://doi.org/10.1108/IMDS-09-2015-0382
Hu, L. T., & Bentler, P. M. (1998). Fit indices in covariance structure modeling: Sensitivity to under parameterized model misspecification. Psychological Methods, 3(4), 424–453. https://doi.org/10.1037/1082-989X.3.4.424
Instituto Nacional de Estadística y Geografía- INEGI (2024a). Colección de estudios sectoriales y regionales Conociendo la industria automotriz. INEGI. www.inegi.org.mx
Instituto Nacional de Estadística y Geografía- INEGI (2024b). Directorio estadístico del Estado de México (2024) (Información para la actualización e incorporación de unidades económicas al DENUE; datos a mayo de 2024). INEGI. https://www.inegi.org.mx/rnm/index.php/catalog/979
Kohli, A., & Jaworski, B. J. (1990). Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing, 54(2), 1–18. https://doi.org/10.2307/1251866
Li, W., Bhutto, M. Y., Waris, I., & Hu, T. (2023). The nexus between environmental corporate social responsibility, green intellectual capital and green innovation towards business sustainability: An empirical analysis of Chinese automobile manufacturing firms. International Journal of Environmental Research and Public Health, 20(3), 1851. https://doi.org/10.3390/ijerph20031851
Lukin, E., Krajnovic, A., & Bosna, J. (2022). Sustainability strategies and achieving SDGs: A comparative analysis of leading companies in the automotive industry. Sustainability, 14(7), 4000. https://doi.org/10.3390/su14074000
Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54(4), 20–35. https://doi.org/10.2307/1251757
Newman, A., Prajogo, D., & Atherton, A. (2016). The influence of market orientation on innovation strategies. Journal of Service Theory and Practice, 26(1), 72–90. https://doi.org/10.1108/JSTP-02-2015-0044
Nitzl, C., Roldan, J. L., & Cepeda, G. (2016). Mediation analysis in partial least squares path modeling: Helping researchers discuss more sophisticated models. Industrial Management & Data Systems, 116(9), 1849–1864. https://doi.org/10.1108/IMDS-07-2015-0302
Osei, M. B., Papadopoulos, T., Acquaye, A., & Stamati, T. (2023). Improving sustainable supply chain performance through organizational culture: A competing values framework approach. Journal of Purchasing and Supply Management, 29(2), Artículo 100821. https://doi.org/10.1016/j.pursup.2023.100821
Osuna, M. C. C., Armienta, M. A., Bergés, T. M. E., & Páez, O. F. (2021). Arsenic in waters, soils, sediments, and biota from Mexico: An environmental review. Science of The Total Environment, 752. https://doi.org/10.1016/j.scitotenv.2020.142062
Rodríguez, G. R. M., Madrid, G. A., & Maldonado, G. G. (2022). The effect of green strategies and eco-innovation on Mexican automotive industry sustainable and financial performance: Sustainable supply chains as a mediating variable. Corporate Social Responsibility and Environmental Management, 29(2), 779–794. https://doi.org/10.1002/csr.2233
Secretaría de Economía- SE. (2025). Data México. Toluca, Metro área. https://www.economia.gob.mx/datamexico/es/profile/geo/toluca-991502#economy.
Shalhoob, H., & Hussainey, K. (2023). Environmental, social and governance (ESG) disclosure and the small and medium enterprises (SMEs) sustainability performance. Sustainability, 15(1), 200. https://doi.org/10.3390/su15010200
Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509–533. https://doi.org/10.1002/(SICI)1097-0266(199708)18:7<509::AID-SMJ882>3.0.CO;2-Z
Wang, C. H., & Juo, W. J. (2021). An environmental policy of green intellectual capital: Green innovation strategy for performance sustainability. Business Strategy and the Environment, 30(6), 3241–3254. https://doi.org/10.1002/bse.2800
Yurdakul, M., & Kazan, H. (2020). Effects of eco-innovation on economic and environmental performance: Evidence from Turkey’s manufacturing companies. Sustainability, 12(8), 3167. https://doi.org/10.3390/su12083167
Publicado
2026-01-02
Cómo citar
Demuner-Flores, M. del R. (2026). Capacidades dinámicas y desempeño sostenible en la industria automotriz mexicana. Revista Venezolana De Gerencia, 31(113), e311131. https://doi.org/10.52080/rvgluz.31.113.1
Número
Sección
EN LA MIRA: Perspectivas gerenciales
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