Cadena de valor en la competitividad de empresas de servicios automotrices peruanas

Abstract

La investigación analizó el impacto de la cadena de valor en la competitividad de empresas de servicios automotrices en Perú, empleando un enfoque cuantitativo y explicativo. Se encuestó a 310 representantes del sector mediante un cuestionario de 36 ítems y se aplicó un modelo SEM con AMOS de SPSS. La cadena de valor se evaluó en actividades primarias, de soporte y margen de servicio, mientras que la competitividad incluyó calidad del servicio, innovación, gestión ambiental y digitalización. Los resultados revelan que las actividades primarias influyen significativamente en la calidad del servicio e innovación (β=0.31, p<0.001) y en las actividades de soporte y margen de servicio (β=0.73, p<0.001). Asimismo, las actividades de soporte se asocian fuertemente con la calidad del servicio e innovación (β=0.67, p<0.001) y la digitalización (β=0.78, p<0.001). No se halló una relación directa con la gestión ambiental, pero sí un efecto indirecto a través de la digitalización y la calidad del servicio e innovación. Además, la calidad del servicio e innovación correlacionan con la gestión ambiental (β=0.454, p<0.001). Estos hallazgos subrayan la relevancia de estrategias integradas que optimicen eficiencia operativa, innovación y sostenibilidad para fortalecer la competitividad en el sector.

Author Biographies

José Carlo Vilca Narváez

Doctorando en Gestión empresarial, Universidad Nacional Micaela Bastidas de Apurímac, Abancay, Perú; Email: jvilca@unamba.edu.pe; ORCID: https://orcid.org/0000-0002-1446-3327

Javier Carlin Ramo

Doctor en Matemática, Universidad Nacional Micaela Bastidas de Apurímac, Abancay, Perú; Email: jcarlin@unamba.edu.pe; ORCID: https://orcid.org/0009-0003-7688-2345

Rober Anibal Luciano Alipio

Doctor en Administración, Universidad Nacional Autónoma Altoandina de Tarma, Tarma, Perú; Email: rluciano@unaat.edu.pe; ORCID: https://orcid.org/0000-0001-9555-6690

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Published
2025-07-28
How to Cite
Vilca Narváez, J. C., Carlin Ramo, J., & Luciano Alipio, R. A. (2025). Cadena de valor en la competitividad de empresas de servicios automotrices peruanas. Revista Venezolana De Gerencia, 30(13), 609-625. https://doi.org/10.52080/rvgluz.30.especial13.39

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