Factores de incidencia en la obtención de saberes gerenciales que permiten desarrollar competencias innovadoras en las micropymes Argentinas

Abstract

This article presents the results of an exploratory study carried out by the author in relation to the managerial knowledge that prevails in Argentine microSMEs. In-depth interviews were conducted with six business leaders; in addition to the documentary review, in order to reveal which factors contextualize and influence the obtaining of managerial knowledge that allows the development of innovative competencies in Argentine microSMEs. During the COVID-19 pandemic, companies have had to reinvent themselves, applying digital transformation, looking for new solutions and adapting to market changes. In addition, creativity, teamwork and communication are essential in this process. Thus, the changes have been managed with uncertainty, creativity and teamwork, highlighting that knowledge in foreign trade, strategic planning and organizational management has been applied; Investment in technology and adaptation to cultural changes, new habits and policies are necessary, being strategic against a systemic and creative vision to carry out innovative projects; hence, from the judgments made by the key informants, it was concluded that the key factors for innovation in a company include having qualified personnel, an effective marketing strategy, appropriate technology, strategic alliances, planning, creativity, communication, motivation and organizational learning