Heritage and cultural perception of foreign tourists in Cordoba (Spain)

Abstract

The declaration of a destination as a World Heritage Site gives it a quality and recognition beyond any doubt, so its safeguarding is key. One of the main objectives of this research is the segmentation of the tourists who visit the city of Cordoba, carrying out a quantitative methodology based on the grouping of cases (k-medium conglomerates) and discriminating analysis. Three different types of tourists were obtained: cultural, emotional and heritage. This identification is interesting for the establishment of strategies and a better tourist offer.