Ivanova, N., Nazarko, S., Denysenko, T., Kublitska, O. and Kononenko, S. 2023. Business Strategy Transformation: The Impact of Global Digitalization and COVID-19 Pandemic Factors. Journal of the University of Zulia . 14, 40 (May 2023), 486-505. DOI:https://doi.org/10.46925//rdluz.40.27.