Revista
de la
Universidad
del Zulia
Fundada en 1947
por el Dr. Jesús Enrique Lossada
DEPÓSITO LEGAL ZU2020000153
Esta publicación científica en formato digital
es continuidad de la revista impresa
ISSN 0041-8811
E-ISSN 2665-0428
Ciencias
Sociales
y Arte
Año 14 N° 41
Septiembre - Diciembre 2023
Tercera Época
Maracaibo-Venezuela
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Strategic Development of Enterprises in the Conditions of
Digitalization According to the Principles of Industry 4.0
Pavlo Vasyuchenko*
Larysa Liubokhynets**
Olena Stelmashenko***
Sergiy Grytsenko****
Nataliia Filipova*****
ABSTRACT
The purpose of this study is to substantiate the principles of enterprises’ strategic
development in the conditions of digitalization according to the principles of Industry 4.0,
which is determined by such global trends as flexible automation, network integration and
intelligent technologies and involves the introduction of Internet of things technology,
digital ecosystems, big data analytics and complex information systems, which are
represented by digital platforms, for managing business processes. The methodological basis
of the study is a systematic approach, which makes it possible to systematically investigate
the phenomena and processes occurring today in the world economy under the influence of
digitalization. The application of the system approach methodology makes it possible to use
general economic research methods, including: system-structural and logistic analysis,
comparative analysis and generalization, graphic. The main provisions of Industry 4.0 were
highlighted, which the company must comply with in its development in order to meet
international standards. The phasing of the enterprise’ strategic development in the
conditions of digitalization according to the principles of Industry 4.0 is proposed, which
includes sixteen stages from the establishment of the mission to the control and evaluation
of the enterprise's development strategy.
KEYWORDS: Strategic development, digitalization, Industry 4.0, innovative development,
competitiveness, enterprise.
*Associate Professor, Department of Physics, Electrical Engineering and Power Engineering, 16 University str., Kharkiv,
Ukraine. ORCID: https://orcid.org/0000-0003-4850-1288 Е-mail: pvasyuchenko@gmail.com
**Associate Professor, Department of Economic Theories, Entrepreneurship and Trade, Khmelnytskyi National
University, Ukraine. ORCID: https://orcid.org/0000-0003-1578-615X Е-mail: lubohinets@ukr.net
***Professor, Department of Marketing, National Aviation University, Kyiv, Ukraine. ORCID: https://orcid.org/.0000-
0001-6409-3363 Е-mail: stelmashenko@seznam.cz
****Professor, Department of Logistics, National Aviation University, Kyiv, Ukraine. ORCID: https://orcid.org/0000-
0002-3322-3986 Е-mail: sergiy.gritsenko@gmail.com
*****Associate Professor, Department of Public Administration and Organizations` Management, Chernihiv
Polytechnic National University, Chernihiv, Ukraine. ORCID: https://orcid.org/0000-0002-5720-865X Е-mail: nataliia-
@ukr.net
Recibido: 15/02/2023 Aceptado: 10/04/2023
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Desarrollo estratégico de empresas en las condiciones de digitalización
según los principios de la Industria 4.0
RESUMEN
El propósito de este estudio es fundamentar los principios del desarrollo estratégico de las
empresas en las condiciones de la digitalización de acuerdo con los postulados de la Industria
4.0, que está determinada por tendencias globales como la automatización flexible, la
integración de redes y las tecnologías inteligentes e implica la introducción de Internet, de
las tecnologías, ecosistemas digitales, análisis de big data y sistemas de información
complejos, representados por plataformas digitales, para la gestión de procesos de negocio.
La base metodológica del estudio es un enfoque sistemático, que permite investigar los
fenómenos y procesos que ocurren hoy en la economía mundial bajo la influencia de la
digitalización. La aplicación de la metodología del enfoque sistémico permite utilizar
métodos generales de investigación económica, que incluyen: análisis estructural y logístico
de sistemas, análisis comparativo y generalización, gráfico. Se destacaron las principales
disposiciones de la Industria 4.0, que la empresa debe cumplir en su desarrollo para lograr los
estándares internacionales. Se propone la fase del desarrollo estratégico de la empresa en las
condiciones de la digitalización según los principios de la Industria 4.0, que incluye dieciséis
etapas desde el establecimiento de la misión hasta el control y evaluación de la estrategia de
desarrollo de la empresa.
PALABRAS CLAVE: Desarrollo estratégico, digitalización, Industria 4.0, desarrollo
innovador, competitividad, emprendimiento.
Introduction
Modern conditions of economic development are characterized by an increase in
threats and risks related to the functioning of economic systems at various levels,
intensification of competition on the market, rapid trends in consumer preferences, an
increase in the cost of resources, etc. At the same time, new technologies are developing,
including digital ones, which open up new opportunities for the development of economic
systems and increasing the efficiency of their activities. Thus, one of the directions of the
enterprises’ development today is the principles of Industry 4.0, which is becoming a
determining basis for the enterprises’ development, increasing their competitiveness,
including on the world market, etc.
The application of the Industry 4.0 principles enables enterprises to develop strategies
that ensure the achievement of higher results in the modern conditions of digital
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transformation, increase the effectiveness of activities, reduce own costs and increase added
value due to the innovative component.
This and other principles of the formation of social development using innovations,
digital technologies, creative approaches, changes in the value of knowledge and creative
approaches determine the relevance of this study in the plane of substantiation of the
principles of enterprise development according to the principles of Industry 4.0.
The purpose of the study is to substantiate the principles of enterprises’ strategic
development in the digitalization conditions according to the determining influence of the
principles of Industry 4.0.
1. Literature Review
A sufficient number of scientific publications are dedicated to the enterprises’
development in the conditions of digitalization, as well as their activities within the
framework of the Industry 4.0 concept.
Scientists (Liu, H. et al., 2022) believe that to solve the problem of "Industry 4.0",
manufacturing integrates the path of product development and service innovation and builds
a path of high-quality transformation based on the service value chain. The authors define a
complete process of service-oriented manufacturing and present and explore the vertical case
study of China High Tech Aviation Industry Corporation. According to the authors, the
logical evolutionary structure directs enterprises to build a spiral system of development,
which includes static modernization and dynamic evolution of production.
The article by scientists (Richnák, P. et al., 2022) is based on the study of the potential
of sustainable technologies in synergy with Industry 4.0 innovations and initiatives on
renewable energy sources in production and logistics in the context of the SDG. The results
of the authors' research prove the connection between ecological production, ecological
logistics, reverse logistics and selected technologies of Industry 4.0.
Within the framework of the article, the authors (Waldemar Jędrzejczyk, 2021)
analyzed the trends in the field of production caused by technological progress. The authors
predict that the development and implementation of the concept of Industry 4.0 will require
the most significant change in the profile of engineering personnel competencies - the
engineering profession will evolve towards the role of a leader of change. Scientists consider
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the human factor to be a key factor in the success of implementing the Industry 4.0 concept
at enterprises.
The authors (Enji Li et al., 2023) are convinced that digitalization contributes to the
optimization of the business environment, which directly affects the production and
operational activities of enterprises. The results of the scientists' research demonstrate an
increase in the factor productivity of the enterprise. As a result of the study, it is proved that
the reduction of the enterprise's profit, the attraction of new enterprises and the increase of
investments in research and development are important mechanisms of the development of
the digital government to improve the factor productivity of the enterprise.
As a result of research by scientists (Shi Chen et al., 2023), it is stated that digital
development is changing day by day, and the traditional manufacturing industry is gradually
moving from extensive development to intensive development, the most visible
manifestation of which is digital transformation and development of enterprises. The authors
examine the internal mechanism of digital transformation, which, in their opinion,
contributes to the green development of manufacturing enterprises from three aspects:
product greening, technology greening, and investment greening.
The empirical results of the study (Jie Huang et al., 2022) demonstrate that the
increase in administrative costs suppresses the development of the regional digital economy,
i.e. the lag of indirect effects of innovative activity or the increase in labor costs necessary for
innovative activity displace capital from factor resources. However, the authors prove that
under the conditions of reducing management costs, the development of the regional digital
economy increases the productivity of the enterprise.
It has been proven that the digital economy has become a great impetus for the
sustainable development of enterprises. The authors (Zhou Z. et al., 2022) investigate the
impact of the digital economy on the sustainable development of enterprises. The authors
argue that the digital economy and the sustainable development of enterprises have obvious
characteristics of spatial differentiation. It is clear that the digital economy can significantly
contribute to the sustainable development of enterprises and play a role through regional
innovation and entrepreneurship.
The authors of the study (Chen H., 2022) develop an understanding of the impact of
intellectual property protection on the development of the digital economy and regional
entrepreneurial activity. The article examines how digital technologies can increase business
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efficiency through open innovation and commercialization efficiency in the context of small
and medium-sized enterprises. The study demonstrates how open innovation and
information and communication technologies improve productivity.
The result of the authors' research (Pronchakov Yu. et al., 2022) is the identification
of management gaps that lead to the formation of digitalization problems at enterprises in
the context of Industry 4.0. Scientists proposed a conceptual approach to managing the
development of high-tech enterprises in digital transformation. The authors substantiated
the concept of digital transformation management at a high-tech enterprise based on
interdependent adaptive systems for planning digital transformation processes, monitoring
and change management.
The study of scientists (Yin Shi et al., 2022) is devoted to the conceptual basis of the
selection of partners for the management of digital green innovations. The results of the
authors' research demonstrate the developed framework system and selection model that can
be used to help enterprises in choosing joint investment partners for digital green and
innovative projects for sustainable urban development.
However, despite the available publications in this field of research, the issues of
strategic development of enterprises in the conditions of digitalization in accordance with
the principles of Industry 4.0 are becoming more and more relevant and require further
research.
2. Methodology
The methodological basis of the study is a systematic approach, which makes it
possible to systematically investigate the phenomena and processes occurring today in the
world economy under the influence of digitalization, as well as at the level of enterprises,
taking into account the implementation of the Industry 4.0 principles. The application of the
system approach methodology makes it possible to use general economic research methods,
including: system-structural and logistic analysis when studying the principles of
implementing the Industry 4.0 concept; comparative analysis and generalization method in
the study of the main global technological trends affecting industrial production and
contributing to the development of Industry 4.0, in substantiating the impact of Industry 4.0
technologies on the strategic development of world leaders’ enterprises and the development
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of strategic directions for the enterprises’ development according to the principles of
Industry 4.0 in the conditions of digitalization.
3. Results
The completed production cycle allows to accumulate added value, which contributes
to increasing incomes and improving the lives of the population. Therefore, industrial
production should be aimed specifically at creating an appropriate cycle and reducing the
level of the raw material base of industry. The development of high-tech industry, taking into
account the added value by the countries of the world, allows us to conclude that the increase
in such value has a positive effect on the general economic development and, as a result,
contributes to the improvement of the standard of living of the population (Table 1).
The peculiarity of the enterprises’ development in terms of the introduction of new
technologies has a noticeable imbalance, since the progress in digitalization is faster than the
reproduction of new technologies, they are reproduced on the basis of previous results. If we
consider the import of digital products, then the renewal rate of this sector is quite high,
which makes it possible to completely change the equipment every 2-3 years, but such a tie
to imports cannot be the basis of the company's competitiveness.
Therefore, in order to ensure high enterprises’ competitive positions of the industrial
sector, it is important to create such a product that will have a high added value, which will
ensure an increase in budget revenues and improve the general socio-economic development
of the region and the state as a whole.
As can be seen from Table 1, such leading countries as Singapore increased the share
of high-tech industry with added value over the analyzed period from 64.7 to 82.06%, which
allowed the country to significantly improve its competitive position in this sector on a
global scale. Switzerland increased such production from 38.5 to 65.5%, betting on the
development of high-tech industries. Germany increased the production of high-tech
products from 47.9 to 61.2%, which significantly contributed to the economy’s development.
The USA has reduced the growth rate of high-tech equipment by 2.54% since 1990.
However, this decrease can be explained by the rapid growth of technologies in the period
up to 2018. The USA is one of the leaders in the world market of innovative products and the
development of digitalization, so the growth rate will be lower than in developing countries.
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Market coverage and positioning in the relevant segments allows such countries to maintain
their positions in the long term. However, according to analytical data, rapid growth will not
occur due to the initially high base of comparison of achievements.
Table 1: Ranking of countries by the share of medium and high-tech industry,
(% of added value in production)
Country
Year
2000
2014
2015
2017
2019
2021
Singapore
74,20
75,93
75,88
75,42
83,73
82,06
Denmark
38,27
52,73
53,31
53,83
56,98
58,47
Hong Kong,
China
39,50
33,93
36,06
37,38
38,07
37,33
Japan
50,90
55,34
56,21
56,57
56,91
56,91
Sweden
49,17
53,15
44,65
50,94
51,62
52,81
Switzerland
52,37
62,57
63,00
63,32
66,22
65,55
Turkey
27,76
29,93
29,24
29,94
33,66
36,74
UK
41,91
44,74
44,56
42,19
43,42
48,17
Estonia
16,74
28,14
28,39
26,64
25,78
30,21
Lithuania
15,15
17,84
20,84
20,55
23,01
29,26
Slovenia
36,36
48,03
47,33
37,09
37,13
36,92
United Arab
Emirates
37,63
37,87
37,83
35,92
37,49
39,21
United States
50,00
45,78
47,04
46,25
46,32
46,11
Ukraine
22,30
39,39
29,58
28,44
27,37
32,68
Poland
26,60
35,21
33,94
32,99
32,23
33,25
Portugal
24,89
24,51
24,62
23,90
24,47
27,13
France
45,36
46,58
47,04
49,89
50,20
52,38
Germany
53,95
59,29
60,59
60,91
59,86
61,25
Slovak
Republic
33,66
49,43
47,48
47,77
49,51
52,78
Canada
43,24
36,36
37,04
37,15
36,36
37,45
Source: summarized by the author based on https://www.strategy-
business.com/feature/00370?gko=e606a.
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Ukraine also improved its position from 20.9% to 32.6%, but this is not enough for the
effective functioning of this sector and maintaining competitiveness. The problem of the
digital technologies’ development in the high-tech industry requires significant investment
funds, and there are certain obstacles to their attraction in Ukraine.
The above proves that the enterprise’ strategic development in conditions of
digitalization, regardless of the sphere of economic activity, should be based on the use of
technologies and principles of Industry 4.0. The main characteristic features of the principles
of Industry 4.0 are the maximum automation of production with the possibility of
automating the production management process in real time. Production of individual
products with minimization of the cost of its production due to the use of the latest
technologies that speed up production processes at minimal costs. Internet technologies that
provide communication processes between users are actively developing. Thus, in the field
of industrial innovations, four types of technologies are defined as the main technologies that
will contribute to the development of Industry 4.0:
firstly, the Internet of things technology, which facilitates the automatic exchange of
data between machines and devices based on sensors, which allows for maximum
automation of the processes of data collection, processing and exchange;
secondly, digital ecosystems that accumulate interaction between physical objects,
software systems with Internet technologies;
thirdly, big data analytics, which allows analyzing large data sets using cloud
technologies, artificial intelligence technology;
fourthly, complex information systems, which are represented by digital platforms,
for managing business processes. Such technologies introduce the principles of robotics,
virtual reality, artificial intelligence and others into the spheres of economic and social life.
The main directions of innovative development in the context of the Industry 4.0 are
determined by three global trends, namely: flexible automation, network integration,
intelligent technologies (Fig. 1). In global development, enterprises and large companies that
are the first to implement the latest technologies based on digitalization of business are called
"Beacons", that is, the vector to which all other companies should strive in their strategic
development.
These global trends were discussed at the World Economic Forum in Davos, which
was held in May 2022. Due to the global COVID-19 pandemic, global trends in the
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development of industry and production have changed not only in terms of technology, but
also require radical changes in the communication aspect. The limitations in
communications caused by the spread of the pandemic forced businesses around the world
to adapt to new forms of communication, which led to the emergence of new digital
platforms that were implemented in all communication processes (from production to
training).
Figure 1: The most important global technological trends affecting industrial production
and contributing to the development of Industry 4.0
Source: created by the authors based on: https://www.strategy-
business.com/feature/00370?gko=e606a; World Economic Forum
Adaptation to such conditions contributed to the review of communication
operations and contributed to the increase of labor productivity, cost savings for office
premises in those sectors of the economy where it is possible. The development and
implementation of digital technologies is carried out not only at the level of production, but
also in social life.
The strategic development of enterprises under such conditions is characterized by
the introduction of new technologies in production, due to which significant financial
advantages are obtained. To achieve a high level of development in the concept of Industry
4.0, an enterprise must meet certain requirements, such as: obtaining a significant effect,
successfully integrating several development scenarios, having a scalable technological
Internet of Things technology
Digital ecosystems
Big data analytics
Digital platforms
Network
integration
Flexible
automation
Intelligent
technologies
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platform, a high level of development of change management and cooperation within the
framework of Industry 4.0. When implementing development strategies, enterprises can use
the algorithm of actions of large companies that have become "Lighthouses" on the
international market, adapting their capabilities to their own.
The development of enterprises should be based on the introduction of the latest
technologies and take into account the features of the fourth industrial revolution. The main
aspects of such development include the determining role of the development of human
capital. Thus, according to McKinsey research, less than 5% of professions are subject to
complete automation. For others, partial automation of manual work is possible, which will
help increase the level of labor productivity and reduce the routineness of operations, which
will positively affect the employee's well-being
(https://www.oecd.org/cfe/smes/2090740.pdf).
For their strategic development, enterprises today, according to digital technologies
and open access to global platforms, can be involved in global industrial corporations, which
in their development form appropriate industrial innovation hubs, which include innovation,
scientific centers, platforms for start-ups and other things that allow to get involved in global
cooperation to many enterprises.
Thus, according to the research conducted at enterprises that are the leaders in the
use of Industry 4.0 technologies, the effectiveness of the implementation of digital
technologies has been proven. The range of changes before and after the implementation of
changes characterizes the improvement of the determinants of strategic development (Fig.
2).
For each individual enterprise, this range of improvement will be different depending
on its development and the available resource base for making changes. The openness of
business to cooperation on a global scale significantly exceeds the risks of competition in the
market. For domestic enterprises, one of the main obstacles to the implementation of relevant
innovative development measures is the lack of financial capacity. Enterprises do not have
enough resources for such large-scale transformations, and the attraction of investors is
complicated by many factors. In order to attract investment resources, enterprises need to
develop appropriate investment projects today, which allow them to attract the necessary
funds for the restoration of industry and business.
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Figure 2: The influence of Industry 4.0 technologies on some determinants of the strategic
development of world leaders' enterprises (% change)
Source: generalized based on World Economic Forum.
Emphasis in such developments should include measures that will promote energy
efficiency, environmental friendliness of production, promotion of intellectual and personnel
development, involvement of digital technologies, search for new forms and methods of
conducting business taking into account modern requirements.
The strategic development of enterprises in the conditions of digitalization in
accordance with the principles of Industry 4.0 should include such a sequence of
implementation stages as (Fig. 3):
- definition of the mission of the enterprise in accordance with the principles of
Industry 4.0 in the conditions of digitalization;
- assessment of the level of environmental instability, possible threats and risks
regarding the functioning of the enterprise;
- identifying the goals of innovative activity in accordance with the existing potential
of innovative development;
- the choice of enterprise management methodology in accordance with the principles
of Industry 4.0;
50
30
30
10
10
2
4
5
3
5
10
90
70
90
90
90
50
40
90
50
160
200
0 50 100 150 200 250
batch size reduction
acceleration of reorientation
speed of product release to the market
the speed of the production cycle
inventory reduction
energy saving
cost reduction
reducing costs for quality assurance
increasing the efficiency of the equipment
increasing labor productivity
increase in production volumes
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- analysis of the strategic level of enterprise development;
- assessment of the internal environment;
- identification of the company's strengths and weaknesses;
- SWOT and PEST analysis;
- determination of trends in the development of the enterprise's sphere of activity in
conditions of digitalization;
- development of alternative innovative strategies;
- choosing a strategy for innovative development of the enterprise;
- determination of compliance of the chosen strategy with the development trends of
Industry 4.0 in accordance with the field of the enterprise;
- selection of tools for the implementation of an innovative enterprise development
strategy according to the principles of Industry 4.0;
- establishment of criteria for evaluating the strategy of innovative development in
accordance with the principles of Industry 4.0;
- control over the implementation of the strategy according to the principles of
Industry 4.0 in the conditions of digitalization;
- evaluation of the effectiveness of strategic measures.
The proposed stages of forming an enterprise development strategy according to the
principles of Industry 4.0 in the conditions of digitalization include the stages from
establishing a mission to monitoring and evaluating the enterprise development strategy.
The strategic development of enterprises in the conditions of digitalization according
to the principles of Industry 4.0, as shown by world practice, enables enterprises to obtain
certain advantages, including:
- establishment of a closer relationship with consumers and suppliers thanks to the
use of information about production, logistics, demand in real time;
- greater flexibility of the enterprise, which is especially important in the conditions
of increasing threats and risks, which is achieved due to the implementation of simplified
processes and joint open infrastructures, which in the conditions of digitalization enables
the enterprise to produce differentiated products in order to identify the unsatisfied needs of
consumers and due to their accurate satisfaction to increase one's own competitiveness on
the world market and to open up new opportunities for the development of the enterprise;
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Figure 3: Stages of the enterprise’ strategic development in the conditions of digitalization
according to the principles of Industry 4.0
Source: suggested by the authors
- increase efficiency and improve the value chain and increase workplace safety
through the implementation of digital technologies;
- to improve product quality, for example, due to rapid response and intervention to
prevent errors in the production process, due to real-time monitoring, etc.
4. Discussion
Supporting the research of scientists (Abed Thamer K., 2020), it should be noted the
relevance of the developed approach to increasing the efficiency of business processes at
1. Definition of the mission of the
enterprise according to the principles
of Industry 4.0 in the conditions of
digitalization
2. Assessment of the
level of instability of
the environment
3. Identifying the goals
of innovative activity
4. Choice of
management
methodology
5. Analysis of the
strategic level of
enterprise development
6. Assessment of the
internal environment
7. Identification of the
company's strengths and
weaknesses
10. Development of
alternative innovative
strategies
9. Determination of trends
in the development of the
enterprise's sphere of
activity
8. SWOT and
PEST analysis
11. Choosing a strategy for
innovative development of
the enterprise
12. Determination of compliance
of the chosen strategy with the
development trends of
Industry 4.0
13. Selection of tools for
strategy implementation
14. Establishing strategy
evaluation criteria
15. Control over strategy
implementation
16. Evaluation of the
effectiveness of strategic
measures
STAGES OF THE ENTERPRISES’ STRATEGIC DEVELOPMENT UNDER THE CONDITIONS OF
DIGITALIZATION ACCORDING TO THE PRINCIPLES OF INDUSTRY 4.0
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virtual machine-building enterprises, which consists in improving the existing methodical
and software tools for supporting the life cycle of products of such enterprises within the
framework of Industry 4.0. These propositions have a practical meaning, which consists in
the possibility of ensuring the formation of the enterprise's marketing policy, the deployment
and support of the effective functioning of virtual production enterprises in various branches
of industry.
In our opinion, articles (Krykavskyy Y. et al., 2019; Ivanova N. et al., 2021; Savin S. et al.,
2021; Khrushch N. et al., 2022) have practical significance for the development of enterprises,
which consists in the outlined drivers of the development of the supply chain in the
conditions of "Industry 4.0"; the authors' definition of the DT effect in the cross-section of
strategic and operational changes in the supply chain; clarifying the readiness and ability to
implement digital technologies in the activities of enterprises.
Sharing the opinion of scientists (Saniuk S. et al., 2018), we would like to note that the
really new concept of Industry 4.0 opens up new opportunities for the development of large
enterprises, which allows for the formation of competitive advantages in the market and
significantly increases their competitiveness. The authors give practical recommendations,
namely, identify the most important problems that SMEs must overcome in order to build
modern production networks together.
We consider the research of scientists (Đaković Radojičić I. et al., 2022; Pohrebniak
A. et al., 2021) to be relevant, which consists in the analysis of the framework conditions of
the system at the stage of scaling the life cycle of the enterprise in the digital dimension. Based
on the results of determining the most developed factors, as well as the most poorly
developed factors, the authors note the conditions that affected the results of the study and
justify why the improvement is important.
Of practical importance is a study (Frepoli Cesare et al., 2022) designed to develop a
flexible digital platform called FPoliAAP that aims to facilitate the orchestration of complex
workflows by taking advantage of modern software development and data management
tactics while leveraging the latest technologies developed in national laboratories.
Relevant in the current conditions of the development of digitization processes is the
research of the authors (Zhygalkevych Zh. et al., 2022), within which it is proved that the
digital economy is based on innovations with the application in production, promotion, sale,
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delivery of goods and services of Industry 4.0 technologies. The modeling of the influence of
the digital economy on the innovative development of enterprises deserves attention.
We support the proposals of the authors (Lingur L. et al., 2022; Tulchynska, S. et al.,
2021; Vovk O. et al., 2021) regarding the improvement of the system for the formation of
corporate social responsibility and the introduction of digitalization of the enterprise, which
makes it possible to optimize information systems of enterprises, automate management
procedures, and create new channels of communication with consumers and beneficiaries.
The analysis of the mentioned publications confirms the relevance of the research
direction and the need to outline strategic prospects for the enterprises’ development in the
conditions of digitalization according to the principles of Industry 4.0.
Conclusion
The strategic development of the enterprise in the conditions of digitalization,
regardless of the sphere of economic activity, should be based on the use of technologies and
principles of Industry 4.0. The introduction of innovative technologies should be carried out
according to a new principle, namely, high-quality introduction of technologies with access
to new standards. It is not economically expedient to carry out gradual improvement of the
technology, as it has been used until now. The enterprise should have several scenarios of its
development and gradually implement them, which will allow to achieve the necessary
results more efficiently and quickly. Using such a revolutionary approach allows you to
radically change work methods and reach a new level of efficiency, which will allow you to
develop and implement continuous improvement programs using digital technologies.
Implementation of the principles of Industry 4.0 in the enterprises’ strategic development
makes it possible to obtain a significant effect, to implement the successful integration of
several development scenarios and provides for a high level of development of change
management and cooperation within the framework of Industry 4.0.
The scientific novelty of the study consists in the development of the stages of
enterprises’ strategic development in the conditions of digitalization according to the
principles of Industry 4.0, which are based on a systemic approach and, unlike the
established ones, take into account the experience of successful practices of highly
competitive enterprises in the world market.
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The conducted study of the enterprises’ development in the international aspect on
the basis of Industry 4.0 allows us to draw a conclusion about the effectiveness of such a
strategic direction in the modern global development of the economy.
Further research requires the development of alternatives for enterprises’ strategic
actions according to the principles of Industry 4.0 in the conditions of digitization of the
global economic space.
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