Revista
de la
Universidad
del Zulia
Fundada en 1947
por el Dr. Jesús Enrique Lossada
DEPÓSITO LEGAL ZU2020000153
ISSN 0041-8811
E-ISSN 2665-0428
Ciencias del
Agro,
Ingeniería
y Tecnología
Año 14 N° 39
Enero - Abril 2023
Tercera Época
Maracaibo-Venezuela
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The organizational and economic mechanism of attraction of
digital technologies in the innovation activity of companies in the
conditions of international competition
Oksana Zybareva*
Pavlo Shylepnytskyi**
Kateryna Ozarko***
Iryna Kravchuk****
Oksana Nahorniuk*****
ABSTRACT
The article is dedicated to the analysis of the organizational and economic mechanism of the
participation of digital technologies in the innovative activities of companies in conditions of
international competition. The theoretical and methodological basis of the study are the
provisions of economic theory, the theory of innovations, the digital economy; as well as the
special methods of analysis and synthesis, induction and deduction, scientific generalization,
which allowed to obtain a conceptual holism of the investigation. It has been studied that the
concept of organizational and economic mechanism must be understood as a system of really
functional organizational, economic and legal instruments, which in a complex way determine
the result of the companies' activities, and which includes the regulation of the internal economic
mechanism, the general operating mechanism of companies and their innovative component
with the participation of digital technologies.
KEYWORDS: Organizational-economic mechanism, digital technologies, digital transformation,
digital economy, digitalization, international competition, innovative activity, enterprises.
* Professor, Department of Business and HR, Yurii Fedkovych Chernivtsi National University, 2 Kotsyubinsky St.,
58002, Chernivtsi, Ukraine. ORCID: https://orcid.org/0000-0002-3069-6462. Е-mail: oksana.zybareva@gmail.com
** Professor, Department of International Economics, Yurii Fedkovych Chernivtsi National University, 2 Kotsyubinsky
St., 58002, Chernivtsi, Ukraine. ORCID: https://orcid.org/ 0000-0002-5517-5858. Е-mail: p.shylepnytskii@chnu.edu.ua
***PhD in Economics, Department of Marketing, Management and Public Administration, State University of
Intellectual Technologies and Communications, 1 Kuznechna St., 65023, Odesa, Ukraine. ORCID:
https://orcid.org/0000-0002-1452-0686. Е-mail: kateryna.ozarko@ukr.net
****PhD in Economics, Department of Business and HR, Yurii Fedkovych Chernivtsi National University, 2
Kotsyubinsky St., 58002, Chernivtsi, Ukraine. ORCID: https://orcid.org/0000-0003-0708. Е-mail:
i.kravchuk@chnu.edu.ua
***** Associate Professor, Department of Economics and Public Administration, Ivan Franko National University of
Lviv, 1 Universytetska St., 79000, Lviv, Ukraine. ORCID: https://orcid.org/0000-0002-6382-8097. E-mail:
onahornyuk@gmail.com
Recibido: 25/08/2022 Aceptado: 14/10/2022
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El mecanismo organizativo y económico de atracción de
tecnologías digitales en la actividad de innovación de las empresas
en las condiciones de la competencia internacional
RESUMEN
El artículo está dedicado al análisis del mecanismo organizativo y económico de la
participación de las tecnologías digitales en las actividades innovadoras de las empresas en
condiciones de competencia internacional. La base teórica y metodológica del estudio son las
disposiciones de la teoría económica, la teoría de las innovaciones, la economía digital; así
como los métodos especiales de análisis y síntesis, inducción y deducción, generalización
científica, los cuales permitieron obtener un holismo conceptual de la investigación. Se ha
estudiado que el concepto de mecanismo organizativo y económico debe entenderse como un
sistema de instrumentos organizativos, económicos y jurídicos realmente funcionales, que de
forma compleja determinan el resultado de las actividades de las empresas, y que incluye la
regulación del mecanismo económico interno, el mecanismo general de funcionamiento de las
empresas y su componente innovador con la participación de tecnologías digitales.
PALABRAS CLAVE: Mecanismo organizativo y económico, tecnologías digitales,
transformación digital, economía digital, digitalización, competencia internacional,
actividad innovadora, empresas.
Introduction
In today's conditions of digital transformation and increasing the level of efficiency,
accessibility and simplicity of communications, the improvement of existing business
processes and models of the functioning of enterprises due to the involvement of digital
technologies in innovative activities is gaining relevance. Nowadays, digital technologies
occupy a very important place in the modern economic system and exert a powerful influence
on all spheres of human life without exception.
Digital technologies contribute to increasing the efficiency of enterprises, in
particular, by reducing the amount of paper data, simplifying the management structure,
improving and speeding up interaction and communication both between company
employees and with elements of the external environment, such as suppliers, intermediaries,
consumers, competitors, etc., which in general, contributes to the improvement of the
business reputation of enterprises in modern conditions of intensifying international
competition.
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The involvement of digital technologies in the innovative activity of enterprises today
should be considered a competitive advantage, an opportunity for their successful
functioning and development, as well as the creation of an exceptional format of digitization
of the economy. In view of the above, it is necessary to emphasize the relevance of questions
regarding the formation of theoretical foundations and the development of practical
recommendations for the formation of an organizational-economic mechanism of attracting
digital technologies in the innovative activity of enterprises in modern conditions of
international competition, which determined the direction of this research, outlined its
purpose and tasks.
The purpose of the scientific work is to study the theoretical foundations and develop
practical recommendations regarding the process of forming an organizational-economic
mechanism of attracting digital technologies in the innovative activity of enterprises in the
conditions of intensified international competition.
1. Literature Review
The rapid development of technological innovations has brought the digital economy
to a completely new level - it has become one of the most important sectors of the national
economy (Djakona et al., 2021). In the era of globalization, the digitalization of production
has become a necessary condition for the active participation of countries in more efficient
global production and sales chains and obtaining benefits from global connectivity (Dubyna
et al., 2022).
The combination of technological advances from advances in digital technologies to
the creation of new materials opens up new opportunities for socio-economic growth and
industrial development (Matiukh et al., 2022). According to the results of scientific works
(Abramova et al., 2021; Popelo et al., 2021; Zhavoronok et al., 2021), the application of new
technologies received such names as "Industrialization 4.0", "The Next Industrial
Revolution", "Third Wave" or "Smart production".
The impact of digital technologies on enterprises is very diverse and includes shorter
innovation cycles, mass customization, on-demand production and optimization of
development, distribution and service processes (Andriushchenko et al., 2020; Grigoraș-
Ichim et al., 2018; Grosu et al., 2021; Ivanova et al., 2022). Virtual modeling, digital duplicates
and 3D-printing allow us to increase the level of experimentation and optimize innovation
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processes.
In general, the investment process is a fundamental tool for ensuring the development
of the enterprise and ensuring its competitive policy in the market (Nikiforov et al., 2022;
Zhavoronok et al., 2022). The investment process is a connecting element of the global
economic system between companies and the market environment, since it is in the
investment sphere that the internal environment reacts to changes occurring in the external
environment. Many studies are devoted to the study of these problems, which emphasize the
importance of investments and innovations in sustainable development (Butko et al., 2019;
Liang et al., 2022; Tulchynska et al., 2021) and the impact of global digitization processes on
economic relations (Lazebnyk et al., 2022; Vovk et al., 2021; Li et al., 2021).
The relevance of the study of this issue and the degree of its study by scientists can be
determined with the help of a bibliographic analysis of publication activity in one of the most
important international scientometric databases – Web of Science Core Collection.
Figure 1. Graphic map of key words in publications, in which titles
the words “digital technologies”, “innovation activity of enterprises” and “international
competition” is met
Source: compiled by the authors based on the analysis of the Web of Science database
and using the tools of the VOSviewer program
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The study of attracting digital technologies in the innovative activity of enterprises
dates back to 1988 (1 publication), after which a rapid growth of research in this field began
in 2017 and reached its maximum in 2021 - 46 publications. Today, the global centers of
concentration of publishing activity in this field are: China, Ukraine, England, Poland,
Germany, USA, Italy, Romania, Spain, Japan, Slovakia and Denmark and other.
Figure 1 presents the graphic map of key words in publications, in which titles the
words “digital technologies”, “innovation activity of enterprises” and “international
competition” is met. Most scientific works by scientists in the field of digital technologies in
the innovation activity of enterprises in the conditions of the international competition were
carried out within the following sciences: Management, Business, Economics, Computer
Science Information Systems and Education Educational Research and other.
The outlined analysis also gives reasons to assert the existence of a small number of
scientific works within which the issues of digital technologies in the innovation activity of
enterprises in the conditions of the international competition in countries would be studied
more systematically and in depth. However, the need to determine the organizational-
economic mechanism of attracting digital technologies in the innovative activity of
enterprises in the conditions of international competition remains insufficiently studied.
2. Methodology
The theoretical and methodological basis of the research is the provisions of economic
theory, the theory of innovations, digital economy and digital transformations, as well as
special methods of analysis and synthesis, the harmonious combination of which made it
possible to obtain the conceptual holism of this scientific work. The methods of analysis and
synthesis, induction and deduction were used in order to study the content and
understanding of such categories as "mechanism", "organization", "organizational-economic
mechanism", "organizational-economic mechanism of attracting digital technologies in the
innovative activity of enterprises". Methods of scientific generalization, abstraction and
synthesis, grouping, comparison, system approach was used by the authors to highlight
approaches to understanding the definition of "organizational-economic mechanism",
clarifying, distinguishing and characterizing the features of the organizational-economic
mechanism of attracting digital technologies in the innovative activity of enterprises in the
conditions international competition. A visual presentation of approaches to the
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interpretation of the concept, essence and content of the category "organizational-economic
mechanism" and the scheme of the organizational-economic mechanism of attracting digital
technologies in the innovative activity of enterprises in the conditions of international
competition was carried out on the basis of the application of a graphic method.
3. Results
At the current stage of the functioning of enterprises, the issue of the introduction of
digital technologies into their innovative activities is becoming more and more relevant and
important, especially in the context of intensifying international competition.
Conceptual and structural aspects of the mechanism include primarily organizational
and economic, legal and social foundations. It should be noted that the organizational-
economic mechanism is a complex, multifaceted phenomenon and should be studied as a
holistic combination of a system of methods, principles and forms of functioning, which are
based on the components of state regulation in the economic sphere.
In our opinion, in order to clarify the concept and the essence of the definition of an
organizational-economic mechanism, it is necessary to examine the concepts of which it
consists - the concepts of "mechanism" and "organization". A mechanism in research is mostly
understood as such a toolkit that contributes to the gradual development of a system on
which a purposeful influence of the environment takes place. The substantive and structural
aspect of the mechanism reflects the transformation in the process of formation and
development of social production, that is, a specific, fully appropriate mechanism is suitable
for a certain socio-economic system. Taking into account the interaction and
interdependence of the complex of related components and their steadfastness, the content
and essence of the mechanism under study illuminates ways of solving the problems and
tasks of compliance of these components, as well as goals in the context of a specific stage of
development of the economic system and society. Some scientists include in it the concept of
only individual components, without rejecting the understanding that this concept is
complex and multifaceted. Modern researchers believe that the definition of "mechanism" is
a complex and multifaceted system containing a large number of structural elements.
Regarding the concept of "organization", it means giving an expressive likeness to
some object or phenomenon, a certain arrangement. However, over time, this category
acquired a transformation not only of its essence and meaning, but also of its state and
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position. A complex of certain components that become an effective, successfully working
system based on a well-established organization. Therefore, the organization should be
understood as a planned systematization and arrangement of the components of the system
and its processes that take place in it. At the same time, the organization of material systems
is its formation from a set of necessary material resources. Some scientific sources give such
an understanding of the definition of "organization" as an ordered, deliberate arrangement or
system. Thus, based on the study of a number of scientific works, we can say that an
organization is a set of certain processes or activities that are directed at connecting the
components into a single whole, forming a real, practically possible, stable system,
characterized by internal planning and relations between independent elements of integrity.
The need for organization implies the internal structural construction of system
components and the presence of their properties, such as mutual adaptability, on the one
hand, and the ability to resist their combination, on the other. In the event of a clash of
interaction and resistance of elements in the system, in the event of a predominance of
activity and a decrease in the degree of contradictions, the level of organization increases and
moves to a higher level.
The study of scientific works allows us to note that scientists mostly pay attention to
the study of individual mechanisms, such as organizational, economic, market, etc., while
their practical application and implementation is almost not carried out. In view of this, the
basis of this research is to study the essence and content of the organizational-economic
mechanism of attracting digital technologies in the innovative activity of enterprises, since
this concept is not sufficiently and thoroughly researched.
The study of various scientific works on this topic made it possible to reveal the lack
of a unified approach to the interpretation and understanding of the essence and content of
the concept of "organizational-economic mechanism". According to a group of scientists, the
organizational-economic mechanism should be understood as a system of really working
organizational, economic and legal tools that collectively form and determine the results of
enterprises, and which includes the regulation of the internal economic mechanism, the
general mechanism of the functioning of enterprises and their innovative component with
the involvement of digital technologies. In accordance with the purpose of the research, a set
of organizational components that have an impact on the efficiency of the enterprises was
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determined. There is also an interpretation of the organizational-economic mechanism as a
system of goals and motivational aspects, with the help of which, during the labor process,
the material and immaterial needs of people are transformed into means of production, which
is defined as satisfying the demand of customers and consumers. It is necessary to note the
existence of a similar understanding of the organizational-economic mechanism as a set of
systems aimed at coordinating and harmonizing the economic interests of enterprises,
authorities and the population of a certain territory in order to meet their common needs. In
this case, the structural components of the organizational-economic mechanism include the
following: organizational, managerial, economic, and regulatory components. Another
approach to the interpretation of the organizational-economic mechanism is to understand
it as a system of organizational, economic and technological components and their elements.
There is also a scientific opinion of researchers that the organizational-economic mechanism
is a relationship that arises between various economic objects, phenomena, things and
processes. The main approaches to understanding the essence of the organizational-
economic mechanism are shown in Fig. 2.
It should be noted that despite the lack of a single approach to the interpretation of
the category of "organizational-economic mechanism", it is generally understood as a certain
system that, firstly, causes and directs the movement of economic systems and processes; and
secondly, a system that combines economic, organizational and legal methods, principles and
forms of enterprise management. The conducted studies on the specified problem show that
the category of "organizational-economic mechanism" is more often used to characterize the
organizational components of the economic mechanism, which is absolutely acceptable and
correct, since the concept of "economic mechanism" is quite broad and includes various
techniques and aspects of economic regulation, such as organizational actions, management
decisions, etc. The manifestation of the organizational-economic mechanism in the modern
conditions of the digital economy looks like a system of relations and interconnections of
economic phenomena and processes that appear as a result of the existence of objective
market economic laws.
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Figure 2. Approaches to understanding the concept, essence
and content of the category "organizational-economic mechanism"
Source: generated by the authors
The organizational-economic mechanism of attracting digital technologies in the
innovative activity of enterprises is implemented, firstly, by self-regulation of market
conditions and situations, and secondly, based on the use of tools of state influence on the
operation and manifestation of market laws in order to achieve defined goals. The leading
aspect of the organizational-economic mechanism aimed at the effective functioning of
enterprises in modern conditions of international competition is their motivation for
successful activity and obtaining effective results based on the involvement of digital
technologies, which is the most adequate and operational tool for transformations and a
catalyst for the formation and effective development of enterprises according to using digital
technologies and obtaining competitive advantages.
The organizational-economic mechanism of attracting digital technologies in the
innovative activity of enterprises in the conditions of intensifying international competition
will be defined by us as a structured system aimed at the process of development and (or)
introduction of digital technologies in the innovative activity of enterprises, taking into
Approaches to understanding the essence of the definition
"organizational-economic mechanism"
a system of legal,
organizational and
economic instruments
that collectively form
and influence the final
result of the functioning
of enterprises
the relationship that
arises and exists
between certain
economic phenomena,
objects, things and
processes
a system of goals and
motivational principles
that contribute to the
transformation of
material and immaterial
needs of people into
means of production
an aggregate that is
aimed at systematic
coordination of the
economic interests of
enterprises, authorities
and the population
a system of economic,
organizational and
technological
components with their
elements
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account their goals, tasks, principles, methods, tools, levers for reducing the cost of business
entities, speeding up and simplifying access to information resources, forming high-tech
production systems and increasing international competitiveness.
Taking into account the above regarding the concept and essence of the
organizational-economic mechanism of attracting digital technologies in the innovative
activity of enterprises in the conditions of international competition, we will highlight its
features:
- firstly, the complex nature of the mentioned mechanism is achieved due to the
combination of organizational and economic components, that is, it should be considered as
a certain set of organizational and economic blocks that form a holistic system, leading
principles and methods aimed at the effective and successful functioning of the enterprise;
- secondly, the organizational-economic mechanism of attracting digital technologies
in the innovative activity of enterprises is implemented through management decisions
regarding further functioning in the conditions of transformational processes with the aim
of achieving successful and effective activities;
- thirdly, the main goal of the organizational-economic mechanism of attracting digital
technologies in the innovative activity of enterprises is to ensure the organizational and
economic conditions for successful functioning and achieving positive results;
- fourthly, the organizational-economic mechanism of attracting digital technologies
in the innovative activity of enterprises is a set of all its components, taking into account the
possible consequences, the final result and the peculiarities of the processes of digitization
of economic entities.
Thus, the organizational-economic mechanism of attracting digital technologies in the
innovative activity of enterprises in the conditions of international competition should be
considered as a complex of components that are interconnected and interact with each other
and include methods, tools, levers, means of an information, technical and digital nature that
influence on the organizational and economic characteristics of the mechanism, allowing it
to function and develop successfully, manage its internal and external relations, use its
potential, including digital, and increase competitive advantages in the international market
(Fig. 3).
With regard to the organizational-economic mechanism of attracting digital
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technologies in the innovative activity of enterprises, the economic block of this mechanism
includes not only methods, but also the goals of its functioning. The organizational unit has a
broader understanding and meaning as a process of organizing the achievement of economic
goals, which does not contain only organizational methods, but also includes social and
administrative aspects.
The organizational block of the mechanism of attracting digital technologies in the
innovative activity of enterprises consists in separate methods and processes of regulating the
innovative activity of enterprises, as well as their justification. The economic block takes care of
the economic aspects of the implementation of the mechanism of attracting digital technologies
in the innovative activity of enterprises and takes care of the resource needs of enterprises, the
implementation of the verification of the functioning of enterprises, the reduction of the riskiness
of their activities, and the evaluation of the effectiveness of the innovative activities of economic
entities. The main task of the functioning of the organizational-economic mechanism of
attracting digital technologies in the innovative activity of enterprises in the conditions of
international competition is to achieve and maintain at a given level the stable growth of all
components of both the mechanism itself and its elements. Thus, the organizational-economic
mechanism of the involvement of digital technologies in the innovative activities of enterprises
is a complex formation that harmoniously combines clearly defined components and appropriate
tools.
The stages of implementation of the organizational-economic mechanism of attracting
digital technologies in the innovative activity of enterprises in the conditions of international
competition are presented in Fig. 4.
The algorithm for the implementation of the organizational-economic mechanism of
attracting digital technologies in the innovative activity of enterprises in the conditions of
international competition includes: study of the current state of innovative activity of the
enterprise; analysis of the available intellectual, scientific, educational potential and
readiness for the implementation of digital technologies; outline of the directions of
innovative activity of the enterprise, taking into account the available opportunities for the
introduction of digital technologies; development of alternative strategies for the
introduction of digital technologies in the innovative activities of enterprises in the
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Figure 3. Organizational-economic mechanism of attracting digital technologies in the
innovative activity of enterprises in the conditions of international competition
Source: generated by the authors
Increasing
international
cost level of
enterprises
Increasing
efficiency of
operations
Access to new
markets
Formation of
high-tech
production
systems
Increasing
Results of the involvement of digital
technologies in the innovative
activities of enterprises in the
conditions of international
competition
Organizational block:
- regulation at the level of the
state, region through the
implementation of the
development policy of
digitalization of enterprises
through the implementation of
the strategy;
- regulatory and legal support;
- information technology and
digital support;
- internal organizational
measures
Economic block:
- carrying out analytical
processes regarding innovative
activities of enterprises;
- assessment of the readiness
and possibility of involving
digital technologies by
enterprises;
- a system of criteria for the
involvement of digital
technologies in the innovative
activities of enterprises;
- the strategy of the
development of enterprises and
their innovative component with
the introduction of digital
technologies in the conditions of
intensifying international
competition
Methods
Levers Tools
Forms
Principles
Functions
The organizational-economic mechanism of attracting digital technologies in the innovative
activity of enterprises in the conditions of international competition
The goal is effective functioning and further
successful development of innovative activities of
enterprises based on the involvement of digital
technologies in the conditions of international
competition.
The task is to achieve and maintain stable growth of
all components of both the mechanism itself and its
elements at a given level
Subjects are authorities at the level of the state,
region, and enterprise
Objects - the functioning of enterprises and the
realization of their information technology and
digital potential
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Figure 4. Algorithm for the implementation of the organizational-economic mechanism of
attracting digital technologies in the innovative activity of enterprises in the conditions of
international competition
Source: generated by the authors
conditions of international competition; the application of a system approach
through the interconnection of principles, levers, directions, tools, methods of introducing
digital technologies into the innovative activities of enterprises; introduction of an
organizational-economic mechanism of attracting digital technologies in the innovative
activity of enterprises in the conditions of international competition; evaluation of the
effectiveness of the introduction of an organizational-economic mechanism for the use of
Evaluation of the effectiveness of the introduction of an organizational and economic mechanism for the use
of digital technologies in the innovative activities of enterprises in the conditions of international
competition
Stage 1
Stage 2
Stage 3
Stage 4
Stage 5
Stage 6
Study of the current state of innovative activity of the enterprise
Analysis of the available intellectual, scientific, educational potential and readiness for the implementation
of digital technologies
Stage 7
Outline of the directions of innovative activity of the enterprise, taking into account the available
opportunities for the introduction of digital technologies
Development of alternative strategies for the introduction of digital technologies in the innovative activities
of enterprises in the conditions of international competition
The application of a system approach through the interconnection of principles, levers, directions, tools,
methods of introducing digital technologies into the innovative activities of enterprises
Introduction of an organizational and economic mechanism for the involvement of digital technologies in
the innovative activities of enterprises in the conditions of international competition
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digital technologies in the innovative activities of enterprises in the conditions of
international competition.
4. Discussion
We fully agree with the opinion of Yu Li (2021) that information and communication
technologies and their development have changed the way of information transmission,
reduced the cost of communication and expanded the space of information dissemination.
Lazebnyk L. & Voitenko V. (2022) believe that artificial intelligence can be used to
identify patterns in existing databases, thereby laying the foundation for formulating
conclusions about the current and future behavior of production systems. This is especially
valuable in complex environments where identifying the cause of problems can be very
difficult. Machine learning can identify risks associated with failed internal processes,
human error, and external factors, and inform decision-making before the negative
consequences manifest in full. In addition, AI-based algorithms can reduce cycle time and
optimize resource utilization.
The acceleration of innovation processes contributes to the scientific capacity of
production, which determines the need to invest significant financial resources in the
innovation sphere. Tulchynska S. (2021) cites in detail the main phenomena in the field of
investment attraction in innovation, the importance of which will grow in the future: the
relevance of innovative tools for investment attraction in the innovation sphere is increasing;
large individual companies are replaced by systems of innovation projects that combine
different participants; the timing of innovation processes is distorted (on the one hand, the
life cycles of individual innovative solutions are shortened, which exacerbates the problem
of return on investment, on the other hand, the complexity of the system of innovative
relations allows the implementation of chains of long-term multi-stage innovation projects).
World economic trends demonstrate the objective need to ensure the innovativeness
of the enterprise's development as a prerequisite for its survival in a global competitive
environment. For domestic enterprises, ensuring innovative development is, in fact, the only
prerequisite for their survival and potential entry into world markets. In this context, we are
talking not only about technological or product innovations, which, due to the lack of
resource support for activities, pose considerable problems in terms of implementation, but
also about management, marketing and organizational innovations. This type of innovation
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can become not only an effective prerequisite for their sustainable development, but also a
catalyst for increasing all components of innovation potential, which in the future will ensure
comprehensive innovative development of the enterprise.
However, it is also necessary not to leave aside the involvement of investments in
innovative activities, because as the processes of digitalization increase, the role of non-
standard tools for attracting investments in the field of innovations will grow. We should
expect a decrease in the price both on the market of investment in innovation and risks
associated with the organization of the investment process.
Conclusion
In the process of the research, the vagueness of the interpretation of the concepts
"organizational-economic mechanism" and "organizational-economic mechanism of
attracting digital technologies in the innovative activity of enterprises" was clarified due to
their complexity and multifaceted nature. This state of affairs opens up, on the one hand, a
wide field for research, but, on the other hand, leads to the complication of the process of
forming the organizational-economic mechanism of attracting digital technologies in the
innovative activity of enterprises in modern conditions of intensifying international
competition. The identified features of the organizational-economic mechanism of attracting
digital technologies in the innovative activity of enterprises, as well as the characteristics of
its components, form theoretical provisions on this topic and lay the foundations for further
research on the practical implementation of the specified mechanism, its characteristics,
signs, and qualities for the purpose of successful and effective functioning of enterprises and
their innovative component under the conditions of joining advanced digital technologies in
modern conditions of intensifying international competition.
The perspective of further research is the analysis of the current state of innovative
activity of enterprises, problems and prospects of using digital technologies in their
activities.
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