
Interacción y Perspectiva. Revista de Trabajo Social Vol. 14 N
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businessmen contribute to the communication of corporate class interests to the public 
domain (Marsh, D. and Smith, M., 2000). 
 E. Voinova noted in her work (Voinova, 2021) that new forms of communication, 
especially  in  the  context  of  the  Internet  and  web  networks,  cause  changes  in  social 
interaction, including the political sphere. This is supported by the indication that new 
models of social interaction, including political interaction, are emerging as a result of 
the development of the Internet. Differentiation and variability of information flows are 
becoming special characteristics of new forms of communication. A variety of information 
sources  and  wide  access  to  it  contribute  to  demassification,  i.e.,  less  control  over 
information  flows.  This  allows  more  people  to  express  their  opinions  and  engage  in 
political  communication.  In  addition,  the  processes  of  individualization  of  political 
communication are becoming more prominent, as people can choose  the information 
that meets their interests and views. 
These changes in political communication reflect the impact of new technologies 
and can have a significant impact on the political sphere. With the help of new forms of 
communication, citizens can communicate more, exchange information and express their 
views, leading to changes in political debate and the formation of new political models 
of interaction. 
The rapidly growing development and popularity of blogs, video blogs, podcasts, 
streaming, and other forms of interactive communication on the Internet is creating a 
new  system  of  global,  horizontal  communication  networks  that,  for  the  first  time  in 
history, allow people to communicate with each other without going through the channels 
created by the institutions of society for socialized communication (Castells, 2006, p. 
13). Communication  on the Internet is mass communication because  it is distributed 
globally and potentially covers the entire planet. But it is also self-directed, as it is often 
initiated by individuals and groups. However, this does not mean instant emancipation 
for everyone on the Internet. The  Internet consists of both an oligopolistic business-
multimedia system that controls an increasingly inclusive hypertext and an explosion of 
horizontal networks of autonomous local and global communication. autonomous local 
and global communication. Socialized communication is a world of diversified messages 
that  recombine  themselves  in  electronic  hypertext  and  are  processed  by  the  mind 
through increasingly autonomous information sources. 
The modern concept of smart government is based on a new platform of Smart 
Networks. The Smart Networks platform involves the use of communication networks to 
manage various types of systems (Voronkova, et al., 2022). 
To facilitate the establishment and development of global-local ties in the modern 
network society, the state actively encourages the  establishment of a comprehensive 
process of networking. This process involves regional and local authorities, various non-
governmental organizations and business structures. Governance is no longer limited to 
nation-states, but functions within a network of political institutions and private actors. 
These  actors  collectively  share  sovereignty  and  adapt  to  the  changing  geopolitical 
ecosystem (Castells, 2006, p. 16).