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Vladimir A. Kuzmenkov y Iryna Yu. Soina
Doublethink and Anomie: ethical and political context
Another  sign  of  anomie  is  “newspeak”  –  a  new  language  used  in  the 
information space, while it is not created only at the initiative of the political 
elite, as J. Orwell believed, but also appears in society itself. This question 
in itself can become the subject of a separate scientic work. We only note 
that the “newwords” carry a meaning strictly dened by the socio-cultural 
system, which is necessarily lost when translated into another language or 
in another culture. The most accurate translation will not convey all the 
sensory and emotional shades. The phrases from the Russian past and 
present can be the  examples:  “the  fth  column”,  “enemy  of  the people”, 
“disenfranchised”,  “from  the  former”,  “new  Soviet  man”,  “internal  and 
external enemies”, “I have not read, but I condemn”, “battle for the harvest”, 
“overfulllment of the plan”, “ve-year plan in four years”, “turn to the east”, 
“conservative  modernization”,  “managed democracy”,  “special  path”,  etc. 
Many concepts arise suddenly in the lexicon of the mass media information 
and just as suddenly disappear from it when the political situation changes. 
This is not “newspeak” in the understanding of J. Orwell, but it is important 
to understand the function of these words: masking problems and forming 
goals to justify the existence of social institutions. However, these goals are 
dened within the moral codes of these same institutions, not society as a 
whole. The local is passed o as universal.
Moreover, individuals who think in “Newspeak” put their own meaning 
into it, while other meanings remained in the previously existing cultural 
forms. There is a confusion of ideas. When some political “newword” turns 
out to be unnecessary, it is replaced by another, so the mind of a double-
thinker begins to resemble a vessel in which uid is periodically renewed.
English writer E. Burgess quite rightly notes (Burgess, 2017) the fact of 
loss of the exact meaning of a number of words in the absence of a traditional 
system of moral values. This primarily refers to words that express spiritual 
concepts – “honor”, “duty”, “loyalty”, “betrayal”, etc. Political regimes can 
assign  their  own  denitions  to  them.  An  example  is  the  phrase  “duty  to 
the  fatherland”,  used  exclusively  in  the  context  of  military  service,  as  if 
observance of laws, respect for family and friends, caring for nature are 
not the duty of a person and a citizen. That is, any more or less logically 
coherent, “rationally similar” interpretation of moral concepts can serve as 
the basis for authoritarian control and substitution of meanings. The more 
utilitarian  eective  they  are,  the  more  likely  such  regimes  will  emerge. 
Improving living standards, foreign policy gains, or curbing crime can lay 
the foundation for such phenomena. It turns out that good will become 
identied with social eciency regardless of the motives and ultimate goals 
of the activity. Such a utilitarian interpretation of good is, of course, evil 
from the point of view of moral absolutism.
According to J. Searle, multiple repetition of value judgments forms 
the norm and at the same time streamlines and expands social reality. If